The Sweet Tooth – Kansas City

Husband-and-wife baking duo Amy and Trevor Goodwin launched the Happiness Campaign to purchase a van though Kickstarter — “the only positive campaign this election season,” says the website — to bring their lineup of cupcakes, cookies, cake pops and cheesecakes to the Kansas City area.

Why a van? “It’s time we spread our sweet happiness all across the Kansas City metro area!” reads the Goodwin’s Kickstarter page.


Some of the Goodwins’ “sweet happiness.”

Unfortunately, that did not happen.

Trevor Goodwin says, “We tried to do a lot, we blogged about it, we ended up on the local news and national TV,” he says. “We had a lot of attention on us, but could not translate the attention to pledges.” (That attention even included a slot on the Food Network’s “Cupcake Wars.”)

The Goodwins opened the Sweet Tooth in 2011, aided by Collin Bunch, manager of marketing applications for the University of Central Missouri SBTDC in Warrensburg. Bunch worked closely with the couple to increase their catering business, pique reporters’ interest and provide social media and other marketing strategies.

The couple at first rented kitchen space and focused on catering weddings and filling individual orders. In early 2012, Amy was able to leave her full-time job, and the couple opened a store in their hometown of Blue Springs. By September, they had racked up nearly $200,000 in sales, providing jobs for three people. Both Amy and Trevor bake — although Amy has more practice — and Amy acts as CEO while Trevor serves as COO.

So, while the crowdfunding attempt was not successful, the business is, and the Goodwins are experiencing the sweet taste of success.

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