What marketing trends will 2015 bring?

By Nick Rojas

As 2015 dawns, many of us are focusing our attention on marketing trends that will either continue to strengthen or perhaps lose traction in the new year. Just like the fashion industry, sometimes it is difficult to gauge which trend will fly or fizzle, what’s hot and not and what’s here today and gone tomorrow.

red, blue and green technology imagesTrends and statistics go hand-in-hand, and there are even mathematical equations that relate to trend estimation. Given a set of points in time, one can use data values that occurred during that period and relate them to a trending line. I’m not a fan of confusing mathematical equations, so let’s move on, shall we?

Mobile is number one. Period. End of sentence.

If you examine almost any list of hot trends for 2015, invariably mobile will be number one; some are calling it the biggest technological event in history and a “forever growth trend.” Outselling and growing faster than their predecessors, personal computers, sales of these handheld devices and their mobile services are set to top a trillion dollars in annual spending.

The continued evolution of mobility

Apple, Google and Samsung are already pushing wearable devices as their perception of the continued evolution of mobility. You’ve likely already seen things like Google Glasses, smart watches, health-related wristwear and other wearables, but look for some new twists on the horizon:

  • Folding screens that will expand from pocket-size to tablet dimensions
  • Clear and translucent screens
  • Flexible screens that can be wrapped around wrists, arms and heads
  • Smartphones that morph into bracelets, earwear, purses and walletsfinger with ring gesturing

Far-fetched? Recently, a company called Logbar successfully raised almost a million dollars on Kickstarter to fund their Ring project (video). This new wearable device promises to capture gestures made with your finger and send them directly to a variety of other items, from handheld devices to larger television screens.

Even more connectivity and convenience

As cell phones were replaced by smartphones, evolution will continue with more smart products found in our homes, offices, automobiles and retail outlets. Consumers want to move from device to device and make a seamless digital transition throughout their day. This will include going from their home to car and office to supermarket, all the while carrying or wearing a handheld, internet-connected device.

Many mobile consumers are already taking advantage of this technology by remotely adjusting the temperature of their homes, activating security features, turning on appliances, adjusting lighting and starting their automobiles from a different location — all from the convenience of their handheld device.

Entering the third dimension and holograms

Tech Times is predicting that smartphones could be more three dimensional, with the ability to produce holograms by Christmas of 2015. California startup Ostendo is already working on 3-D technology in the form of a hologram producing smartphone chip with a cost of around $30 and set to roll out in 2015 or perhaps 2016.

These miniature projectors will produce crisp video images in 3-D without the need for glasses at an increased 5000 dpi (dots per inch) ratio. In comparison, Apple’s iPhone has a retinal capacity of around 300 dpi. Shrouded in secrecy, this new technology will likely become available on wearables, handheld devices and televisions in the future.

So far, 2015 is starting to look pretty exciting for new and improving mobile technology. While I would still like to see a flying car and own a jet pack in my lifetime, I wouldn’t mind having a three dimensional wristwatch.

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years and contributed articles to Visual.ly, Entrepreneur and TechCrunch. You can follow him on Twitter @NickARojas.

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