Small Business Saturday

Small Business Saturday is right around the corner, Nov. 25. Is your business ready?

people shopping in a small store in November

This November marks the eighth year for Small Business Saturday, founded by American Express in 2010 to encourage people to “shop small” with local independent merchants for the holidays and beyond. Held annually the first Saturday after Thanksgiving, the event is dedicated to supporting local businesses that create jobs, boost the economy and preserve neighborhoods.

According to results from the Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) and American Express, the event has grown from $11.5 billion worth of business in 2012 to $15.4 billion in 2016. An estimated 112 million people shopped Small Business Saturday last year.

The study also found that more than 70 percent of shoppers had an awareness of Small Business Saturday and nearly half of them plan to shop small, local business on November 25.

According to an American Independent Business Alliance (AMIBA) study, each dollar you spent at independent businesses re-circulates three times more money to the local economy than one spent at a chain and almost 50 times more than buying from an online big-box retailer. Compare that to less than 14 percent of purchases at chain stores — you see why everyone benefits from shopping small.

Small Business Saturday

Want to participate in Small Business Saturday? Stumped for ideas? Here’s help:

Looking for a local independent business to patronize? Try Amex’s Shop Small map. Or simply stroll your neighborhood and get to know the people that make your town hum.

And on social media, don’t forget
#SmallBizSat and
#ShopSmall or #ShopLocal

For personalized help exploring business ideas, marketing, finance, management, technology, international trade, growth or other business issues, contact a business specialist at a center near you. Or visit the full list of training courses to find an upcoming training seminar.