Economic Gardening

Economic Gardening targets high growth clients and gives them access to top-level market information and strategies to¬†expand their customer base and support the company’s growth.

Think of us as a team of temporary experts, dedicated to solving tough issues and discovering key opportunities to maximize your growth potential.

thumbnail of Aug 2012 newsletter about Business Growth Services; click to read

Our Aug. 2012 TRANSFORMATION publication features MO SBTDC Economic Gardening (formerly business growth services) case studies.

This service is part of the Economic Gardening initiative sponsored by the Edward Lowe Foundation. “Economic Gardening” is an innovative, entrepreneur-centered economic growth strategy for developing sustainable job growth in local economies. It was pioneered by Chris Gibbons in 1989 in the Littleton, Colo., in conjunction with the Center for the New West. In the ensuing 15 years, Littleton saw a 136 percent increase in new jobs and has emerged as a prototype for a rapidly expanding movement to generate truly sustainable economic growth for communities, regions and states.

Economic Gardening differs dramatically from traditional types of business assistance. It’s not about business plans, financial analysis or workforce development. Instead, researchers assist in five key categories: core strategy, market dynamics, qualified sales leads, innovation and temperament. Within these areas, Economic Gardening specialists leverage sophisticated corporate databases, geographic information systems, SEO and web marketing tools to help growing firms:

  • Identify market trends, potential competitors and unknown resources.
  • Map geographic areas for targeted marketing.
  • Raise visibility in search engine results and increase web traffic
  • Track websites, blogs and online communities to better understand competitors as well as current and potential customers.
  • Refine their core strategy and sustainable competitive advantage.